Dental Marketing Tactics vs Strategy
When it comes to marketing your dental practice, do you keep strategy and tactics in their proper perspectives? Do you focus more on one than the other? First ...
View ArticleDentists: Avoid These E-mail Marketing Mistakes
E-mail marketing can be a powerful and cost-effective dental marketing tool. You can use e-mail to encourage overdue patients to book an appointment and even generate lucrative referrals. But for...
View ArticlePediatric Dentistry, Newsletters and the “Action Train”
In the field of pediatric dentistry, momentum is important. Once you earn the trust of a parent and child through an initial visit, it becomes easier to turn that trust into a momentum that will bring...
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